ABSTRACT
Supply chains have been severely disrupted globally due to the COVID-19 pandemic. The paper examined the strategic responses of automobile firms for meeting supply chain challenges they face post-pandemic. Data were collected using a specifically designed structured questionnaire from supply chain experts working with leading automobile manufacturing firms in India. The fuzzy analytic hierarchy process (FAHP), as a part of a multi-criteria decision-making model using R programming, was applied to identify and rank the choice of supply strategies using various criteria, such as lead time, logistics cost (holding cost, carrying cost, warehousing cost, handling cost), and the need of products. Two-wheeler and four-wheeler manufacturing firms were selected for the study. Logistics cost was found to be a dominant criterion, followed by a demand for products and lead time, which helped select an appropriate supply chain strategy. Buffering was observed to be the best strategic choice, and automation and robotics applications were the least preferred ones both for two-wheelers and four-wheeler manufacturing companies. The findings would be helpful to both practitioners and researchers in evaluating diverse strategic choices, especially under the risk and disruptions faced by business firms in the supply chain. © 2023, Associated Management Consultants Pvt. Ltd.. All rights reserved.